Picota

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A Special Cherry

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A Special Cherry

  • Jerte Picotas are not just any cherry, they are PDO Jerte Picota Cherries, protected and perfectly ripe.
  • As they are 100% natural and never ‘artificially’ cultivated for profit to the detriment of taste and quality, Jerte Picotas are only available for six weeks per year. But their sweet taste makes it worth the wait!
  • The Jerte Picota cherry PDO status certifies that the fruit has been grown, harvested and packed under rigorous quality controlled procedures and has come exclusively from the Jerte Valley in Spain.
  • PDO stands for Protected Designation of Origin meaning they can only be produced from the terraced slopes of the Jerte Valley, which lies South-West of Madrid in the Cáceres region and is also a guarantee of quality.
  • The valley stretches over 70km and covers approximately 10,000 hectares and during the cherry tree blossom, the valley is covered with beautiful white flowers.
  • The Jerte Picota Cherry is not only unique from its PDO status but also from its stalkless harvest and its shape, which has a slight peak to the base, hence the word ‘Picota’ means ‘peaked’.
  • Jerte Picotas are still harvested by hand. The cherry will naturally come away from the stalk when it is ripe, which is why the Picotas are sold without a stalk and only ever harvested at exactly the right time.

Growing Facts

  • This year we have 3737 growers with registered farms.
  • The total area of the registered farms is 9856.10 hectares
  • Potential production, based on averages from previous years, of the varieties covered is 8,815,064KG
  • The number of registered fields is 23,75000
  • The number of registered trees is 211,914